How to Create Your Blog Advertising Rate Sheet
10 Tips to Attract More Blog Advertisers and Make More Money
If you want to make money from your blog by selling ad space to advertisers, then you need to create a rate sheet that tells advertisers how much ad space costs on your blog and why it's worth it for them to invest their money on your blog. In other words, you need to sell your blog's audience and merits to them in order to convince them to purchase ad space on your blog. However, don't stretch the truth. If an advertiser doesn't get adequate returns on their advertising investment, they won't advertise again. You need to set reasonable expectations. Follow the 10 tips below to create your blog advertising rate sheet.
1. Blog description
Your advertising rate sheet needs to tell potential advertisers not just what your blog is about but also what sets your blog apart from any other site on the Web. They need to understand why your blog is the place for them to place an ad and reach an interested audience. Describe what makes your blog great, and be sure to include information about yourself and any contributors to show what you bring to the blog to add value and attract an audience that advertisers want to connect with.
2. Audience description
Advertisers want to know who is reading your blog to ensure the people who will see the ads they place on your blog match their target audiences. You can gather some demographic information from your blog analytics tool as well as through some of the sites mentioned in the "Statistics and Rankings" section below. You can also publish polls on your blog using a tool like PollDaddy to gather information about your reader demographics. For example, advertisers are typically interested in demographics like gender, age, marital status, number of children, education level, and so on.
3. Statistics and Rankings
Online advertisers want to know how much traffic your blog gets each month to ensure their ads will get adequate exposure. Many advertisers expect to see your blog's monthly page views and Compete and Alexa ranks as a way to compare apples to apples when considering online advertising opportunities. You might also want to include the number of incoming links your blog has, which you can get from Alexa or by typinglink:www.sitename.com into the Google search bar (replace sitename.com with your blog domain name). Also, although Google claims not to use page rank as part of its search algorithm anymore, many advertisers still expect to see it on your rate sheet. Visit a site like Prchecker.info to find out what your blog's page rank is.
4. Additional Exposure
If your blog content is available in any other way, such as through feed subscriptions, asyndication service, or your blog is promoted in any manner that exposes it to a broader audience, include that information in your rate sheet. If you can quantify that exposure in any way (for example, the number of subscribers to your blog's feed), include those figures in your rate sheet.
No comments:
Post a Comment