Review of Kontera Advertising Program
Make Money with Text Link Ads and More with Kontera
Kontera is a popular monetization option for bloggers thanks to its easy to implement text link advertising program. The argument for and against text link advertising and the benefits and negatives of including Kontera ads on your blog to make money are discussed below, so you can make an educated decision as to whether or not Kontera is right for your blogging goals.
The Positives of Kontera
Kontera offers a popular text link advertising program where ads appear as text links within the existing content of your blog. Typically, Kontera ads appear with double underlines beneath the linked text and when you hover over the ads, a small window opens giving you a preview of the ad. Kontera ads are placed based on the content on your blog, so they're contextually relevant (most of the time), and don't take up any extra space on your blog.
Kontera also offers contextually-relevant display (image ads of different sizes) and video ads. All Kontera ads are based on the pay-per-click payment model, so you get paid a small amount when people click on the ad on your blog.
Kontera is easy to integrate into your blog, takes up no extra space, and delivers content your audience should be interested in since they're contextually-relevant, which means more people should click on the ads, thereby boosting your earnings.
The Negatives of Kontera
The biggest argument against Kontera relates to how Google feels about text link ads. Google's search ranking algorithm penalizes sites that are caught publishing text link ads, because part of Google's ranking system relies on the number of incoming links to a page. The theory is that pages with a lot of incoming links must include great information or no one would link to them. Text link ads artificially inflate the popularity of the page that those links go to. Both the site that publishes paid text links and the site that the link goes to could be punished by Google if they're caught, meaning that both sites' search rankings could be lowered or they could be removed from Google search results entirely. If you want to grow your blog with search engine traffic, then you might want to avoid publishing text link ads.
A second negative is the intrusiveness of the window that opens over your blog's content when a visitor hovers their mouse over a Kontera link within your text. That little window can be annoying!
Bottom-line of Kontera
The final decision of whether or not you place Kontera ads on your blog depends on your blogging goals -- at least where text link ads are concerned. While Kontera is a great way to make money with little effort, it's not right for every blogger. Weigh the opportunity to make money with the opportunity to get traffic to your blog from search engines to determine whether or not Kontera is right for your blog.
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